The Internet is a valuable tool for doctors. Its adoption curve has lagged a bit in the past, especially for medical personnel. But both its business and professional values have remained, and still remain strong. It’s stunning to notice that more than two million doctors and other practitioners maintain an individual or company profile.
Major social platforms like LinkedIn and Facebook, or home-grown communities such as Curofy are considered popular for professionals. But while choosing the right one as a doctor, you’d want to ensure one thing – the medium should be less "social" and more "business" than Facebook's good-old friends-and-family model. Which is why LinkedIn is a better platform than the other "big name" social media platforms, and its business differentiation is a useful advantage for doctors, administrators, professionals and providers.
For healthcare marketing purposes, LinkedIn's added value is that it is primarily for being visible among and connecting with fellow professionals. Here are some of the reasons that-more than ever-doctors need to be using LinkedIn. Let’s dive right in.
To a great extent, a doctor's professional reputation lives and breathes online. Your online presence is the essence of your reputation. And the things you say about yourself via LinkedIn act as your digital reputation management tool. It is a platform where you can control, direct and present the elements of your brand’s reputation.
Professional listings are authoritative and may carry added weight in the SEO process – so LinkedIn profiles can appear at the top of the search results pages. In India Practo, Lybrate etc. lead the online healthcare systems – because of the traction they create in the market. The important distinction here is that you should care about being found online, and not just by new or prospective patients.
Your online presence is a showcase for your training, experience and achievements. Create a profile by definitely not being overly modest. Presenting your expertise and leadership is the need to emphasise while creating your profile. Your profile can be discovered by colleagues, hospital recruiters, as well as medical industry leaders.
Online enables doctor-to-doctor communication channels and a pathway for referrals and professional networking. Anybody online is open to connections, networking and possibly, professional referrals.
Being connected-or linked-is the first step in being known for healthcare employers and prospective employees. Staffing and recruiting is a process of seeing and being seen online. Your online presence makes you stand out for career advancement opportunities.
Both learning and teaching can be facilitated through the internet these days. Articles can relate to virtually any appropriate subject and keep readers in touch with timely topic, news or trend. It is also a window to track thought leaders, hospitals and organization even fellow doctors.
Virtually for every professional and professional practice, the internet is a mandatory marketing and reputation smart-tool. And it does wonders for the healthcare segment particularly.